Eagle Mountain Mayor Westmoreland, in a recent press release about his re-election, lists Ashley Losoya from https://prospolitical.com as the media contact for his campaign. Mayor Westmoreland has used Ashley Losoya in the past. “I’ve known Mayor Westmoreland for several years and helped on his previous campaign for Utah County Commission. He hired me because he is committed to running an efficient campaign that allows him more time to focus on his current duties as mayor.” When asked about funding, Losoya commented, “Regarding campaign expenditures, you are free to browse the disclosure forms when they’re available. I’m always happy to work within a candidate’s budget to get the job done!”
“I have worked as a freelance political consultant and writer, with years of experience supporting Utah campaigns. From Saratoga Springs to Heber City and beyond, I’ve worked on many local and state campaigns—often times as a subcontractor for other firms.”
Ashley Losoya is a political communications strategist and the principal of Prose Political, a communications consulting firm she founded to help campaigns craft effective messaging. Losoya began her career as a morning television news anchor before transitioning into politics. Trading early-morning broadcasts for the campaign trail, she has built a reputation for story-driven political communications. Prose Political’s philosophy centers on the “power of storytelling” and finding a candidate’s authentic voice to connect with voters. Losoya’s academic credentials include a bachelor’s degree from Pepperdine University and a master’s from Syracuse University’s Newhouse School, training that bolsters her expertise in media and strategic communication.
At Prose Political, Losoya leads a range of services from speechwriting and press release drafting to campaign website development and media coaching. The firm explicitly focuses on conservative candidates – Losoya describes herself as a communications strategist for Republican candidates and causes. This ideological alignment is reflected in her work, which emphasizes “high-quality conservative messaging” across campaign materials. In short, Losoya’s role at Prose Political is to be the chief storyteller and message crafter for candidates, helping them shape narratives that resonate with their constituencies.
Losoya’s campaign involvement spans local, state, and federal levels, with a track record of advising Republican officeholders and candidates. Some highlights of her experience include:
- Nevada: Losoya served as the Communications Director for Nevada Lieutenant Governor Mark Hutchison (the state’s 34th lieutenant governor)
- National (ColdSpark Consulting): After her state-level work, Losoya joined ColdSpark, a nationally active Republican consulting firm, as a Content Strategist. There, she spent several years writing and strategizing for a variety of GOP campaigns. Her writing has supported campaigns from mayoral races up to multimillion-dollar U.S. Senate contests.
- Freelance Writing: In addition to formal campaign roles, Losoya has lent her communications skills as a freelance writer for various candidates and elected officials.
Prose Political operates as a boutique political communications firm, and its branding and clientele reflect Losoya’s conservative orientation. The firm’s broader operations include:
- Communications Strategy & Messaging: Prose Political offers end-to-end campaign messaging services. This ranges from writing email blasts and fundraising appeals to authoring speeches, op-eds, and press releases. The goal in each is to deliver messages that “stand out from the crowd” and energize supporters. The emphasis is on content quality and narrative coherence across all platforms.
- Digital and Web Presence: The firm helps candidates build their online presence; for example, it develops campaign websites that tell the candidate’s story and outline their platform. We see this in practice with Mayor Westmoreland’s 2025 site, which Prose Political designed and populated with voter-centric wording. When Mayor Westmoreland’s campaign—guided by Ashley Losoya—talks about preserving “family-first values” or “building an Eagle Mountain every family is proud to call home,” that’s voter-centric storytelling.
- Media Relations and Training: Prose also handles media outreach (crafting press releases targeted to the right reporters) and offers media coaching to prepare candidates for interviews. This leverages Losoya’s media background to help clients project confidence and stay on message.
In terms of political affiliations, Prose Political is aligned with Republican and conservative campaigns. Losoya’s profile makes this clear – she explicitly works to help “Republican candidates and conservative causes reach the right audience with effective messaging.” All evidence indicates that Prose Political takes on clients who are right-of-center. This likely means the firm has an informal network with GOP consultants (as seen with Losoya’s work at ColdSpark) and possibly with conservative advocacy groups. While Prose Political itself is a new venture (established circa 2024/2025), its ideological leanings are firmly in the camp of the GOP/pro-business, pro-family values politics, which aligns with the predominant political stance in many Utah communities.
Sources:
- Cedar Valley Sentinel – “Mayor Tom Westmoreland Launches Reelection Campaign…” (June 12, 2025)
- Prose Political (official site) – About & Services pages
- Prose Political (official site) – Mark Hutchison testimonial
- Deseret News – Guest Opinion by Ashley Losoya (March 27, 2025)
- MayorWestmoreland.com – Campaign website footer and content
- LBJ Women’s Campaign School – Profile of Ashley Losoya (2023 Cohort)
- ColdSpark (consulting firm) – Team page and awards/news
- Email Correspondence between Cedar Valley Sentinel and Ashley Losoya (June 2025)
Mike Kieffer – Editor-in-Chief, Cedar Valley Sentinel
Mike Kieffer is a dynamic leader and community advocate based in Eagle Mountain, Utah. He serves as the Editor-in-Chief of the Cedar Valley Sentinel, a local publication dedicated to informing, inspiring, and elevating the Cedar Valley community through honest and accurate journalism. With a passion for fostering connections, Kieffer has made it his mission to highlight local businesses, provide reliable news, and support community development.
Beyond his editorial role, Kieffer is the owner of Lake Mountain Media, LLC, a company specializing in media and communications, and the co-owner of Quail Run Farms, which focuses on sustainable farming and community engagement. He also actively contributes to the local economy and culture as a member of the Eagle Mountain Chamber of Commerce.
Kieffer’s dedication extends to preserving and promoting the history and heritage of the Cedar Valley area. He often participates in community-centered events and media, including podcasts that explore the unique aspects of life in the region. Through his varied endeavors, he remains a steadfast advocate for the growth and enrichment of the local community.