Valley Crossroads Chamber of Commerce: A New Chapter Begins
Eagle Mountain, UT – February 26, 2025 – The Eagle Mountain Chamber of Commerce has officially announced its rebranding as the Valley Crossroads Chamber of Commerce at this year’s gala. Founded in 2018, the Chamber has grown significantly, seeing a 500% increase in growth since 2022.
In addition to this exciting transformation, the City of Saratoga Springs, UT has officially joined the Chamber, marking a significant milestone in regional collaboration and economic development. Saratoga Springs Mayor, Jim Miller was in attendance and went off script after awarding Harris Orthodontics Saratoga Springs Mayor’s Choice to announce to the crowd that they would be officially joining the newly named Valley Crossroads Chamber of Commerce.
Why Valley Crossroads?
The new name, Valley Crossroads, is inspired by the Cedar Valley and the historical significance of State Roads 73 and 68, which have long been known as key crossroads. These routes have symbolized connection, commerce, and opportunity for travelers moving east to west and north to south. The rebranding reflects the organization’s deep historical roots and its vision for the future.
A Rich History of Growth and Development
Eagle Mountain and Saratoga Springs have a shared history of pioneering spirit, resilience, and expansion. Saratoga Springs, named after the famous Saratoga Springs in New York, was established as a city in 1997. It was known for its natural hot springs, which drew early settlers and visitors seeking relaxation and health benefits. Before its incorporation, the area was sparsely populated, with a few ranches and agricultural developments along the western shores of Utah Lake.
Eagle Mountain, incorporated in 1996, began as an ambitious planned community and has since become one of the fastest-growing cities in Utah. The area’s historical significance dates back to Native American inhabitants, including the Ute and Fremont cultures, whose petroglyphs and artifacts remain visible in the region. Additionally, the Overland Stagecoach and Pony Express routes ran through the Cedar Valley, making the area a vital point of connection for early travelers and settlers.
As both cities have expanded, they have embraced modern innovation while preserving their heritage, making them ideal homes for businesses and entrepreneurs looking to thrive in a dynamic community.
A Brand That Tells a Story
The new Valley Crossroads Chamber of Commerce brand embodies the values and vision of the business community through meaningful design elements:
- Gear Motif: Represents industry, innovation, and the interconnectedness of businesses in the region.
- Metallic Tones: Symbolize stability, technology, and forward-thinking progress.
- Swirls and Shapes: Inspired by the rich history of the native Fremont Culture, seen in ancient petroglyphs across the area.
- Horseshoe “C”: Pays homage to the Pony Express riders, early settlers, and the valley’s farming heritage.
- Movement in the Gear: Reflects the turning wheels of pioneers’ wagons and the momentum of modern innovation.
A Vision for the Future
With this rebranding, the Chamber reaffirms its commitment to:
- Empowering businesses of all sizes with essential resources and support.
- Strengthening advocacy efforts with local, state, and federal policymakers.
- Expanding opportunities for entrepreneurship, education, and workforce development.
- Fostering economic prosperity that benefits both businesses and the community.
Exclusive Member Benefits
As part of its commitment to providing unparalleled value to members, the Chamber offers numerous benefits, including:
- Access to a robust online directory where businesses can upload photos, adjust search keywords, and manage their profiles.
- Opportunities to post and access exclusive member-to-member deals.
- Event registration, participation in local message boards, and the ability to submit community posts and press releases.
- Tools to integrate a business’s calendar, reservation systems, and online shopping links.
- Monthly progress reports and access to an Auto Mobile Assistant app, providing insights, service requests, and engagement tracking.
- Lead generation support, customer reference catalogs, and the ability to create promotional landing pages with business tours and embedded videos.
These benefits, among many others, are designed to help businesses thrive in an ever-evolving market while fostering a sense of community and mutual growth.
Our Mission and Vision
The Valley Crossroads Chamber of Commerce is dedicated to creating a thriving, innovative, and inclusive business environment that fosters economic growth and prosperity for all.
Through the commitment and involvement of its members, the Valley Crossroads Chamber of Commerce provides business leadership for the community by promoting G.E.A.R.S.
– Growth Opportunity
– Education
– Advocacy
– Resource & Connection
– Serving our Community
Melissa Clark, Valley Crossroads Chamber CEO, emphasized the significance of this transformation. “This is more than just a new name—it’s a powerful declaration of who we are and where we are going. We invite all business leaders, entrepreneurs, and community members to join us in this exciting new era. We are proud to stand at the intersection of history and innovation.”
Join Us in Shaping the Future
The Valley Crossroads Chamber of Commerce invites businesses, city officials, and community partners to be part of this journey toward growth, innovation, and lasting impact. The launch of the new website and migration to the modern brand identity will occur in the coming weeks.
About Valley Crossroads Chamber of Commerce
The Valley Crossroads Chamber of Commerce, formerly known as the Eagle Mountain Chamber of Commerce, is dedicated to fostering a vibrant business environment through advocacy, education, networking, and economic development. Serving businesses across the Cedar Valley region and beyond, the Chamber is committed to driving growth and creating opportunities for businesses and communities alike.
Source
Mike Kieffer – Editor-in-Chief, Cedar Valley Sentinel
Mike Kieffer is a dynamic leader and community advocate based in Eagle Mountain, Utah. He serves as the Editor-in-Chief of the Cedar Valley Sentinel, a local publication dedicated to informing, inspiring, and elevating the Cedar Valley community through honest and accurate journalism. With a passion for fostering connections, Kieffer has made it his mission to highlight local businesses, provide reliable news, and support community development.
Beyond his editorial role, Kieffer is the owner of Lake Mountain Media, LLC, a company specializing in media and communications, and the co-owner of Quail Run Farms, which focuses on sustainable farming and community engagement. He also actively contributes to the local economy and culture as a member of the Eagle Mountain Chamber of Commerce.
Kieffer’s dedication extends to preserving and promoting the history and heritage of the Cedar Valley area. He often participates in community-centered events and media, including podcasts that explore the unique aspects of life in the region. Through his varied endeavors, he remains a steadfast advocate for the growth and enrichment of the local community.